Changemakers' Toolkit/Communicating for change
What does this module cover?[edit]
Clear, powerful communication is a force for social change. But in a world where everyone is constantly scrolling through content, it can be hard to cut through.
To communicate effectively, we need to know who we're speaking to, what we need to say to connect with them, and how we can reach them.
This module focuses on answering these key questions. To do that we'll talk about audience identification, narrative framing, and message delivery.
Whether you’re working on or offline, our goal is to help you deliver powerful messages that inspire hope, drive action, and make a change.
Campaigning is all about human connection. To succeed, we need to engage people's emotions, shift their thinking, and inspire them to act. That's why effect communication is an essential part of any successful campaign.
This module will help you think more strategically about communicating for change. We'll provide practical tools and tips that you can use to develop your campaign messages. These can be applied to any kind of communication, from social media content to supporter emails to press releases to face-to-face conversations.
Learning Outcomes[edit]
Based on this module, you will learn how to:
- take an audience-led approach to communicating for social change;
- frame clear messages to change minds and inspire action;
- deliver effective, impactful communications using different media channels and tactics.
Thought Provoker[edit]
What do you think are the most important qualities of a good communicator?
- Accessible: no jargon or complicated language
- Engaging: communicating in a way that holds the reader’s attention
- Authentic: being honest and true to yourself
- Emotive: engages the reader's emotions
- Focused on audience: aware of who you are speaking to and how best to reach them
- Concise: keeping things as short as possible
- Clear: make the key message easy for your reader to understand
- Inspiring: compels the reader to act
Whichever qualities you choose, think about a communicator you admire. Which of these qualities do they have?