Harley, which came in a ‘mango deal’, slows down. Look who’s stepping on the gas: Triumph, Enfield.
Getty Images
From left: Harley-Davidson, Triumph superbike, and Royal Enfield Bullet
Synopsis
As Harley-Davidson ‘rewires’ its India strategy, British marque brand Triumph Motorcycles, and Royal Enfield are poised to use this opportunity to expand their share in the premium-bike segment. Triumph is planning to plug the gap in the cruiser segment — a Harley-Davidson forte. Royal Enfield is also readying a bunch of new products.
It was a mango-for-bike deal, indeed. In 2007, when India cleared Harley-Davidson’s proposed investment in the country, it added a humble rider for Uncle Sam — lift an 18-year ban on mango imports from India. Two years later, when Harley-Davidson entered the Indian market, the premium bike maker had a free run, with not many competitors in the segment at that time. It made all the right noises to woo the country’s upmarket customers. But more
Get Unlimited Access to The Economic Times
