Fond du Lac Jeep showroom will be first of its kind in the Midwest

A brand new 8,000 square-foot Jeep showroom will open in Fond du Lac in May 2022. It’s owner Summit Automotive, who also owns the Summit Chrysler Dodge Jeep RAM dealership across the street from the currently under construction showroom, aims to make positive Jeep memories regardless of whether you already love the iconic automobile brand or are experiencing it for the first time.

Summit Automotive bought the lot for the new showroom 15 years ago, then created a vehicle overflow lot and an automobile service center on the site. Now, it will add the exclusive Jeep dealership and brand experience with its full dedication to “all things Jeep,” according to Summit Automotive President Matt Weinberg.

The stand-alone Jeep showroom is the first of its kind in the Midwest. It will display the new Grand Wagoneer, whose concept was recently re-imagined, along with the 3-row Grand Cherokee L, and other new models. The building’s glass panel and bamboo bevel exterior makes for a natural, but flashy look, Weinberg noted. The structure will clearly be a draw for locals and visitors, as it will be very easily noticed from the WI Highway 41.

“We think it will bring people outside of Fond du Lac into the community to discover our restaurants, shopping, the park and other great amenities,” Weinberg said. “We really see it as an area attraction.”

Eyes on innovation

The new showroom will embrace an open concept. You won’t really see walls of any kind in it. Offices will be separated by glass and there will be no shortage of Jeep graphics, logos, imagery and TV programming that highlights the brand’s dedication to quality and innovation through the years. There will also be a customer lounge with free snacks, and you can expect the same no-pressure sales philosophy that has brought Summit Automotive success for years.

Showcasing Jeep’s innovation is another goal for the showroom, as the company continues to push the limits of a vehicle’s technological potential, sophistication and purpose.

While Jeep has already started rolling out electric options in its fleet, Jeeps of the future may offer things like drone-pairing, biometric recognition, even autonomous off-road driving. But for now, today’s new Wagoneers and Cherokees are all about sophistication and fun with artful design and intuitive tech. Passengers enjoy vibrant interactive displays for entertainment enjoyment, climate and other comfort control features; its exceptional Mcintosh Entertainment System and U-Connect, which allows owners to control entire vehicle systems from the driver’s seat or remotely.

“We are proud to support the Summit Auto Group and their expansion of the Jeep Brand.  Their new state of the art showroom will help display the exciting new products from Jeep and allow their customers to receive the best customer service experience possible,” said Jorge Cuevas, Director of Midwest Business Center, Stellantis.  

“The synergy between Jeep’s perspective on cutting-edge design and our customer-first approach to business makes for a great partnership,” Weinberg noted. “Jeep and Summit are keeping their foot on the accelerator and will never stop pushing the envelope when it comes to developing vehicles and improving the customer experience.”

Deep community roots

The showroom will open in the spring as Summit Automotive celebrates 25 years of business in Fond du Lac. The company prides itself in its showroom investment bringing new jobs and a welcomed attraction to a city where the dealership has become a prominent community partner. Summit Automotive will also offer a free college tuition program to its employees, setting it apart as an employer. In the past three out of four years, it was voted “best local business” and the “best place to buy a new and used car” in Fond du Lac.

“We’re not the biggest dealership, but we have always been aggressive about finding ways to bring the best experience to our customers, and this is going to be the place to be if you want to go find yourself a new or used Jeep,” Weinberg said.

Learn more about Summit Automotive and the new Jeep showroom coming to Fond du Lac at SummitAutocdjr.com or call 920-921-0850.