The Big Idea: The Age of Hyperspecialization

Reprint: R1107C

Since 1776, when Adam Smith described how the division of labor could spur economic progress, work has increasingly been broken into ever smaller tasks performed by ever more specialized workers. Now, however, as knowledge work expands and technology advances, we’ve entered an era of hyperspecialization: Work previously done by one person is divided into more-specialized pieces done by multiple people, achieving improvements in quality, speed, and cost.

For example, the start-up software firm TopCoder chops its clients’ IT projects into bite-size chunks and offers them to its worldwide community of developers in the form of competitive challenges. The developers aspire to be ranked among the company’s top coders, virtually guaranteeing quality in the winning end products. A company called CastingWords produces transcripts of audio files by farming out segments to remote workers for simultaneous transcription: Many hands make (extremely) fast work. The nonprofit organization Samasource sends data-entry work to marginalized individuals in the developing world, where tiny jobs lasting just minutes and paying just pennies give workers an economic boost while creating substantial savings for clients.

Managers who want to capitalize on hyperspecialization’s possibilities need to learn how best to divide knowledge work into discrete tasks, recruit specialized workers, ensure the quality of the work, and integrate the pieces into a final whole. Meanwhile, companies and governments must be aware of the potential perils of this new age: “digital sweatshops” and other forms of worker exploitation; nefarious schemes hidden behind task atomization; work that becomes dull and meaningless; increased electronic surveillance of workers. All these, the authors believe, could be ameliorated by global rules and practices and a new form of “guilds” to provide workers with a sense of community and support for professional development.