About the brand
MCOUTINHO is a prominent Portuguese brand in the automotive business and it had a pioneer role in automotive retail and representation, particularly in areas such as repair shops and parts distribution.
the challenge
60+ years of activity and inevitable changes have led to the decision of rethinking the visual identity and brand architecture of the group, in order to accurately reflect the present work and future goals of the company. One of the main improvement vectors was elevating the brand’s global perception.
the solution
We worked with Bazooka, in the creation of MCOUTINHO’s new brand, providing a set of graphic guidelines to be implemented. It made sense to compile the whole visual universe in one unique brand book.
Creative Direction: Flávio Gart / Bazooka
Executive Account: Raquel Belard
Concept Design and Art Direction: Ricardo Daniel
Design, Motion Graphics and Photography: Jordan Ferreira
3D Rendering: Inês Braga
Content Creator: Gabriela César
Logo Prototype by Cobalto Publicidade
Brand Manual Hand Crafted by Molográfica
BAZOOKA + estúdio Ricardo Daniel © 2022
