Stay ahead of the curve with MarTech

Empathy. That word crops up again and again in MarTech stories, but maybe it’s overshadowed by all the talk of tech stacks, platforms, integrations and APIs. We’re focused on it this week in two heartfelt stories pleading with marketers to escape the marketing circus, focus on storytelling and develop an empathetic relationship with your audiences.

A personal connection is something influencers bring to the table and we’re also looking this week on significant developments in the women’s sports influencer space.

What? Never mind empathy, you want to geek out? Okay, we have a great breakdown of the CDP space too.

Kim Davis,
Editor at large

Customer data platform (CDP)

There are 10 types of CDP. Here’s why that matters

Discover the focus, use cases and weaknesses of 10 different types of customer data platforms.

Marketing management

Show, don’t tell: How storytelling leads to lasting brand impact

Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results.

Marketing management

Escaping the marketing circus: How empathy can realign brands, audiences and results

Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach.

Marketing management

Being position-less secures a marketer’s position for a lifetime

Clearing up any confusion around the term Position-less Marketer.

MarTech webinar

A Practical Guide to Building Inclusive Brands

Inclusivity and digital accessibility aren’t just trends, they’re necessary. Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.

Marketing artificial intelligence (AI)

Launching a loyalty program: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologies.

Google Analytics 4 (GA4)

How to archive your Universal Analytics historical data

Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.

Customer loyalty

2024 State of Loyalty Report

A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done.

Customer experience

5 simple ways to improve customer experience

Learn how brands can enhance experiences, from anticipating customer needs to improving record-keeping and communication.

Generative AI

MarTechBot: Free chatbot designed just for you

Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free.

Start chatting now

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