Lucky, the Condé Nast shopping magazine, is launching an online section that will be entirely user-generated. The section, called Lucky Community, is set to launch in August and will be powered by Tidal.
Lucky, while it was founded on a democratic approach, has been trying to keep pace as fashion bloggers have increasingly challenged magazines as a style authority.
Brandon Holley, the editor in chief of Lucky, said the new section recognizes that readers want to hear from their peers as well as from editors.
“Top-down only takes you so far,” she said.
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