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Fast-track competitive advantage with Twisted Toast Digital’s new generative AI advisory service
By Louis Eksteen
In the frantic world of digital innovation, staying ahead is not just an advantage; it’s a necessity. From the C-suite to your frontline, one breakthrough technology holds the key to redefining productivity, innovation and business competitive advantage – generative AI.
As a digital marketing agency specialising in providing generative AI large language model (LLM) advisory solutions, we’re introducing a revolutionary new AI client service focused on maximising the inherent benefits of optimally utilising LLMs in business. We will guide your company in leveraging the transformative capabilities of integrating tools such as ChatGPT, Microsoft 365 Copilot and Google Bard into everything that happens in your business, ensuring you stay ahead in this era of exponential technological advancement.
In a recent insightful article in The Economist (16 July 2023), titled Your employer is (probably) unprepared for artificial intelligence, the grave business dangers of not keeping up with the transformative nature of generative AI in your organisation is explained via the concept of the diffusion of technological improvements.
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Women just do it!
By Kim Browne
As the winter sun casts a golden hue over South Africa’s vast landscapes this August, the nation pauses, and with heartfelt gratitude celebrates its most invaluable gems – its women. August marks Women’s Month in South Africa, with the pinnacle being National Women’s Day next week on the 9th. A day not just of remembrance, but of celebration, recognition, and above all, immense respect for the countless roles that women play.
In the tapestry of our South African community, women are the threads that weave together vibrant patterns, bringing to life a rich mosaic that narrates tales of courage, resilience, love and determination. From the bustling cities of Johannesburg and Cape Town to the serene villages of the Eastern Cape, women are continuously shaping the narrative, often while juggling various roles.
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When the management team of Pretoria’s top private Urology Hospital decided the time had arrived for a brand refresh, they asked Twisted Toast Digital to develop a new brand that is modern, simple and relevant in a digitally-led world, as well as one that presents a visual identity that reflects the unique care offered by South Africa’s foremost centre of urology excellence.
The result is a new Urology Hospital brand identity that incorporates its updated positioning statement We care about you, with the letter ü, which is turned into the smiling face of superb urology care. In this way, u truly equals you.
Due to the large and widespread nature of the hospital’s branding requirements, from signage and digital applications though to linen and other consumables, the new brand will be introduced in a phased approach during the following months.
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We love ü Urology Hospital CEO Malcolm Anthony, Lebohang Mangcwatywa, Marketing and Stakeholder Relations and Twisted Toast Digital MD Louis Eksteen at the new brand unveiling event
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