Product Management in the Age of Disruption
A online discussion for modern product professionals to identify how to effectively lead product teams to make smarter decisions in the age of disruption.
Date: Thursday, April 15, 2021
Time: 11:00 AM - 12:00 PM ET
In today’s fast changing environment, customers increasingly want more than standalone products; they want solutions. They want speed, value, and ease of use. They expect frictionless, end-to-end experiences. In most companies, conventional product management and marketing management aren't set up to deliver comprehensive solutions or seamless customer experiences.
Five powerful global forces are colliding brewing the perfect storm that could trigger economic and environmental disruption far greater than we have experienced over the past 60 years. They are igniting a major transformation across industries that will extend over several decades.
Product managers and marketing managers in most companies have effectively been encouraged to think small. They are too tactical, not strategic enough. They typically focus on just one product line, whose boundaries are often narrowly defined by industry analysts. They are measured on their ability to ship products on time and on budget. Those are worthy business goals, of course, but meeting them doesn’t mean a product will succeed in the marketplace or that customers will be delighted.
You’ll learn:
- Why you must prepare your product teams to deal with disruption
- How to restructure the product management and product marketing functions
- What approaches leaders can implement to build business resilience
- Pitfalls to avoid
This session discusses why business leaders must restructure the roles of product management and marketing to enhance the customer experience, refresh the company’s business model and expand collaboration across markets and partners to increase business resilience and maintain a competitive advantage.
Can't attend? Sign up anyway to receive a link where you can watch the video or listen to the podcast after the live session.
Duration
An interactive online therapy session for modern product professionals who want to effectively lead product teams.
Who Should Attend
- Aspiring or newly minted product professionals at companies focused on using technology as a competitive differentiator
- Professionals wanting to take on a more formal product management or product marketing role
- Business managers and leaders who are materially involved at any point in a product’s lifecycle, from cradle-to-grave
- Leaders who may be directly responsible for product or portfolio strategy
- Leaders who play an indirect role in product strategy such as sales, marketing, customer service, operations, finance, or R&D
About BoldPM Academy
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Partners
Podcast Village
A podcast studio and production company serving businesses, organizations, individuals and broadcasters in the greater Washington DC area. We produce professionally sounding podcasts and videos with a turnkey all-in-one production solution.
Speaker
Hector Del Castillo
Chief Product Officer, BoldPM
Hector is a product executive with over 20 years of experience working for digital companies with world-class offerings. He sparks creativity and innovation within teams to substantially transform and grow companies and achieve smarter product outcomes resulting in over 26% increase in profitability.
He loves to work with people who want to make a massive positive impact in the world. He helps executives, senior managers and entrepreneurs grow high performing teams to conceive and build great products and companies that change the world.
Hector is an internationally recognized product innovation expert who guides, coaches, trains and inspires business leaders to transform and grow their companies to outperform the competition. He has delivered over 250 inspiring lectures in U.S. and over 11 countries.
As a consultant and coach, he accelerates business growth by guiding product executives and senior managers, building high performing product teams, improving product life cycle processes, and deploying best in class tools to achieve smarter product outcomes and multiply the value they deliver to customers.
BoldPM
A product marketing and management consulting firm that inspires product executives, managers and leaders within mid-market digital companies to grow high performing teams and implement processes and tools to design, build and launch valuable products customers love to increase the company’s profitability and achieve faster growth.
If you are looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
Contact: [email protected] Connect: linkd.in/hdelcastillo
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