Customer Discovery and Validation
An interactive Zoom training for modern product professionals to boost your critical and design thinking skills to define problems and discover new customers.
Date: Friday, February 5, 2021
Time: 12:00 PM - 2:00 PM ET
Price: $20 - $30 plus fees
Have you ever designed a product or feature to solve a problem, only to realize your target customers don’t like it? Have you ever thought you built a great product, then discovered it didn’t fit the market, or meet customer expectations?
Critical thinking is the discipline of rigorously and skillfully using information, experience, observation, and reasoning to guide your decisions, actions and beliefs. It’s the ability to think reflectively and independently to make thoughtful decisions. Design thinking uses cognitive, strategic and practical design processes to solve problems through creativity. Many of the key concepts and aspects of design thinking have been identified through studies, across different design domains, of design cognition and design activity in both laboratory and natural contexts.
This interactive online training will help you understand how to use critical and design thinking to define the right market problem to solve and discover target customers.
You’ll learn:
- Why customer discovery is critical
- How to discover new customer segments
- How to boost your problem definition skills
- How to define and validate the problem
- How to identify root causes
- A four-step customer discovery and validation process
- How to use tools to discover customers
- How to clearly define the customer problem
Bring your toughest problems, challenges and questions you've encountered when you're trying to prioritize the right problem to solve, or discover new customers.
Evaluation
At the end of this training, attendees will understand how to use critical and design thinking throughout the problem solving process to choose the right market problem to solve and discover new customers.
Duration
This is a two-hour interactive live online Zoom workshop.
Materials
Registered participants receive a link to a landing page with video, slides, and other content.
Boost your critical thinking and design thinking skills!
Who Should Attend
- Aspiring or newly minted product professionals at companies focused on using technology as a competitive differentiator
- Professionals wanting to take on a more formal product management or product marketing role
- Business managers and leaders who are materially involved at any point in a product’s lifecycle, from cradle-to-grave
- Leaders who may be directly responsible for product or portfolio strategy
- Leaders who play an indirect role in product strategy such as sales, marketing, customer service, operations, finance, or R&D
Price
$20 - $30 per person plus fees
About BoldPM Academy
Want to be perceived as an exceptional product leader? Sign up for upcoming BoldPM Academy workshops to sharpen your product leadership and management skills.
About Podcast Village
A podcast studio and production company serving businesses, organizations, individuals and broadcasters in the greater Washington DC area. We produce professionally sounding podcasts and videos with a turnkey all-in-one production solution.
Speaker
Hector Del Castillo
Chief Product Officer, BoldPM
Hector is a product executive with over 20 years of experience working for digital companies with world-class offerings. He sparks creativity and innovation within teams to substantially transform and grow companies and achieve smarter product outcomes resulting in over 26% increase in profitability.
He loves to work with people who want to make a massive positive impact in the world. He helps executives, senior managers and entrepreneurs grow high performing teams to conceive and build great products and companies that change the world.
Hector is an internationally recognized product innovation expert who guides, coaches, trains and inspires business leaders to transform and grow their companies to outperform the competition. He has delivered over 250 inspiring lectures in U.S. and over 11 countries.
As a consultant and coach, he accelerates business growth by guiding product executives and senior managers, building high performing product teams, improving product life cycle processes, and deploying best in class tools to achieve smarter product outcomes and multiply the value they deliver to customers.
About BoldPM
A product marketing and management consulting firm that inspires product executives, managers and leaders within mid-market digital companies to grow high performing teams and implement processes and tools to design, build and launch valuable products customers love to increase the company’s profitability and achieve faster growth.
If you are looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
Contact: [email protected] Connect: linkd.in/hdelcastillo
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