UA Alumni Career Webinar: Hate Ain't Equal - The ROI of Understanding & Answering Customer Complaints

With smartphones providing the means – and social media providing the outlet – critics (“haters”) can now express their displeasure faster and more publicly than ever before.

However, haters aren’t your problem, ignoring them is!

In this eye-opening webinar Jay Baer, founder of digital strategy firm Convince & Convert, reveals brand-new, proprietary research into why and where your customers complain and why the rise of customer complaints is actually an enormous opportunity. This is the subject of Jay's new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

If you feel like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, this webinar will help you embrace complaints, put haters to work for you, and turn bad news into good.

Jay Baer has spent 23 years in digital marketing, consulting for more than 700 companies during that period, including 32 of the FORTUNE 500. His current firm – Convince & Convert – provides digital marketing advice and online customer service advice and counsel to some of the world’s most important brands like The United Nations, Allstate, Cisco, and Cabela’s.

Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.

This webinar is brought to you by the UA Alumni Career and Professional Development Lab.

Workshops are free and open to all UA alumni, students, and friends. Recordings of all archived workshops are available on-demand for members of the UA Alumni Association.

With questions about access or to request any disability-related accommodations that will facilitate your full participation in this webinar such as ASL interpreting, captioned videos, Braille or electronic text, etc., please contact Susan Kaleita at kaleita@email.arizona.edu.