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Sustainable Business Thought Leader | Empowering sustainability champions to unleash Sustainability-as-the-World-Needs (SWoN) and business leaders to upgrade to Business-as-the-World-Needs | Keynote Speaker

Has a lack of in-depth understanding of (science-aligned) sustainability led us to play up the mindset change barrier? More so than you knew ↓  It seems to me that general lack of awareness and in-depth understanding of science-aligned sustainability levels has led us to construct mindset barriers that actually don’t exist - or at least not as high as we have talked them up to be. This minder barrier is primarily related to moving beyond shareholder value primacy, which is linked to whether or not a business case can be built for sustainability. Can it? It depends: With a good understanding of the possible ambition levels and what each means for business (image 2), the answer becomes clear: (1) *Low maturity incrementalist sustainability*: you can build a business case through growing resource and energy efficiency, monetising your waste, or by monetising nudges to business-as-usual (increased margins or increased market share). (2) *High maturity incrementalist sustainability*: building a business case becomes difficult. As you take on mitigating most of your negative impacts across the value chain, a trade-off between maximising shareholder value and not damaging the interests of other stakeholder keeps worsening the further you go. (3) *Science-aligned, context-based sustainability*: there is no more trade-off. You would have redesigned your value proposition, business model and supply chain around creating systems value. The more and better you meet the needs of the planet and stakeholders, the more your shareholder value grows. This basic clarity ushers in a breakthrough: Has our lack of understanding of science-aligned sustainability made us grant mindset barriers more power than they actually have? Mind the Trap The more wannabe sustainability leaders focus on high maturity incrementalism, the more the conflict is played up: The more we attempt to mitigate all our negative impacts, the lower the near term shareholder returns. We hit a wall: We have been conditioned to think it is the sole responsibility of managers to maximise short-term shareholder returns. Faced with the trade-off, executives are paralysed, unable to meet ambitious targets, confined to trying to nudge business-as-usual and having to negotiate a relationship with greenwashing. Is there a more productive approach? Yes! Skip high maturity incrementalism, leapfrog to science-aligned sustainability. In science-aligned sustainability your money-making ability is fully aligned with the needs of the planet, rights holders and other shareholders, and scaling your business then results in scaling regeneration, not damage. You can skip over trying to integrate sustainability into your unsustainable business - with no good business case - and instead lean into science-aligned transformation that does carry a business case both financially and vis-a-vis all vital capitals. (Continued in comments, link to hi-res image in comments)

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Alice Kalro

Sustainable Business Thought Leader | Empowering sustainability champions to unleash Sustainability-as-the-World-Needs (SWoN) and business leaders to upgrade to Business-as-the-World-Needs | Keynote Speaker

1y

1/3 Do we still need a mindset change then? The beauty of the leapfrog lies in not having to combat the bias for shareholder value creation as a primary duty. At the same time, thinking beyond business-as-usual for those unkissed by sustainability science does command a personal transformation. But perhaps we have to move fewer mountains than we thought? Personal transformation approaches or services have been offered by for example r3.0, or by AndNowWhat (as their entry-level offering, Neil Davidson, Anne Billen), it seems to me by Earthshine Group ApS and others. (Please tag your company below if this is what you offer, so I can include you in the future!)

Alice Kalro

Sustainable Business Thought Leader | Empowering sustainability champions to unleash Sustainability-as-the-World-Needs (SWoN) and business leaders to upgrade to Business-as-the-World-Needs | Keynote Speaker

1y

3/3 Sustainability leaders in industries with heavy environmental and social footprints, with high resource and/or energy intensity, catering to non-essential needs - for whom high maturity incrementalist sustainability is a highway to hell (and likely to a job loss). Will they take a chance to leapfrog into a transformation with a business case? Sustainability teams anywhere working with sustainability consultancies that recommend you play in the incrementalist arena, without a concrete roadmap of how it will quickly lead to transforming the business around systems value creation (and hence aligning shareholder value creation with regeneration): Will you switch consultancies or hit an expensive impasse first?

Alice Kalro

Sustainable Business Thought Leader | Empowering sustainability champions to unleash Sustainability-as-the-World-Needs (SWoN) and business leaders to upgrade to Business-as-the-World-Needs | Keynote Speaker

1y

2/3 The leapfrog approach has significant implications for many: Mainstream sustainability consultancies do not have the capability to cater to science-aligned sustainability ambition and action levels; they prefer to play in the cosy if stale arena of incrementalism. They ought to brace for an impact. Standard setters such as the EFRAG or the GRI have largely laden their instruments in high maturity incrementalism - choosing to fight an uphill battle. Companies choosing to leapfrog will be better served by the UNRISD SDPIs - and those without significant EU presence have the freedom to choose. Will standard setters rethink?

Alice Kalro

Sustainable Business Thought Leader | Empowering sustainability champions to unleash Sustainability-as-the-World-Needs (SWoN) and business leaders to upgrade to Business-as-the-World-Needs | Keynote Speaker

1y

Here is a link to a high resolution of the big matrix: https://bit.ly/sustainability-ambition-levels

Alice Kalro

Sustainable Business Thought Leader | Empowering sustainability champions to unleash Sustainability-as-the-World-Needs (SWoN) and business leaders to upgrade to Business-as-the-World-Needs | Keynote Speaker

1y

Dan Gray this leapfrog approach around the mindset barrier may resonate with your aikido approach

Alice Kalro

Sustainable Business Thought Leader | Empowering sustainability champions to unleash Sustainability-as-the-World-Needs (SWoN) and business leaders to upgrade to Business-as-the-World-Needs | Keynote Speaker

1y

#incrementalism #transcendingincrementalism #corporatesustainability #sustainabilitystrategy #sustainabilityleadership #sustainability #businesscase

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Alice Kalro

Sustainable Business Thought Leader | Empowering sustainability champions to unleash Sustainability-as-the-World-Needs (SWoN) and business leaders to upgrade to Business-as-the-World-Needs | Keynote Speaker

1y
James Boyle

CEO & Founder, Sustainability Roundtable Inc., Principal Co-Founder, The Alliance For Business Leadership, Environment & Energy Leader’s 100 Leaders

1y

I’m concerned your system perpetuates a grossly unsustainable system and ineffectively denies complexity. Since (on first review), although it references higher systems interventions - it seems structured to advance a self-referential narrative of commercial enterprises optimally maturing to charismatic, systems redeeming, platform. As opposed to operating properly as a subsystem instrument of larger state, social & ecological systems it rightly serves. I disagree with those like Aspen Ski Company’s Auden Schendler who argues in Stanford Journal of Social Innovation that corp sustainability is worse than a distraction (from the decisively important, market shaping, public policy battle) it is, instead, no less than “complicit” in causing our global crisis because it is so obviously just a distraction. Or more precisely, I disagree with Auden unless the commercial enterprise is conceived of as even possibly a regularly systems redeeming agent/platform. That seems a fantastical destiny for all but sustainability consultancies and sustainable product companies over the decisively important next 83 months to 2030. What we most need is not nearly magical companies, it’s laws that serve the demands of human dignity in our epic crisis.

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Sean O'Sullivan

Founder, Kune | Sagacelo Ecosystem. Co-founder, World@Peace.

1y

"(3) *Science-aligned, context-based sustainability*: there is no more trade-off. You would have redesigned your value proposition, business model and supply chain around creating systems value. The more and better you meet the needs of the planet and stakeholders, the more your shareholder value grows." Fabulous, Alice. Both for the company and the consultancy, this is such classic "innovator's dilemma" territory. There's pretty-much boundless opportunity in science-aligned sustainability, but it is difficult to see future paradigms from deep within past paradigms. And of course, therein lies the opportunity. Shiena Connolly MBA .. this will resonate !

Seonaid L.

Purpose Coaching for Regenerators | M.Sc., B.Ed., PDC, CEC 🌱 Let's create a better world, starting where we are. 🌏 I contain multitudes. Most of them are nerds. 🧐🤓😘

1mo

What kinds of companies can reasonably make this leap, and which types are so out of alignment that there is no reasonable "pathway" to transformation? (The very uncomfortable question to bring to any table: "Would this business even exist in a sustainable system?")

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