🚶🏻‍♂️ Walkthrough

What is EdYoda?

EdYoda is one the fastest growing EdTech startup They educate on job-relevant skills and connect EdYoda graduates to job opportunities through employer partnerships.

🎯 Task

Create a design on Figma
Based on the persona of a college student/fresh graduate, looking to upskill and job opportunities

🔍 Observations

The following is the current design system the folks at EdYoda are using.

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They have used Raleway as their primary font. Although it is a good font, it is usually associated with semi-casual and fun businesses. EdYoda needs a strong display font that would rhyme well with the brand. Nevertheless here’s also an article which speaks about the flaws of Raleway.

I also received a very basic layout of their website from which they wanted me to design two sections.

Click to enlarge

After investing a lot of time in understanding the EdYoda as a platform, I felt:

The website doesn’t speak loudly about the Courses and Job offerings till the User scrolls down.
Although Raleway is pretty versatile, the primary font needs to change to something that resonates more with the brand and the website. Archivo is a bold font that when paired with the popular typeface for body and script, Inter, syncs like a hot knife on butter.
A right balance needs to be measured with the redesign that will speak about the minimal yet tech-savvy company that EdYoda is.
Photo-manipulated imagery in the header (they were using it on their live website) wouldn’t cater to the right crowd as there are a lot of EdTech startups in the market that means business and are ready to capture the next fresher out of college.
I need to take advantage of the liberty to restructure the entire website.