Click on the viewer for full screen or check out the mobile version.
ABOUT THIS YEAR’S DESIGN
If you’re been following our yearly Impact Reports (something we do as part of our B Corporation certification and pledge for transparency), you may have noticed how this one is a lot shorter and more colourful, breaking from previous book-like layouts. It may not even make sense when you try to read it using the full-screen viewer. But hang in there: it all has a reason.
This year we gave ourselves a different brief for this project:
- Make it shorter and straight to the point: so not only industry people dare to flick through it, but also independent retail customers.
- Design it first to be a beautiful print, but also be mobile-ready: so it can be distributed to our shops and read on any screen—particularly mobile.
- Use maximum 3 colours: so we can print it using a risograph, a printer invented in the 80s in Japan that uses a method more similar to screen-printing.
- Have fun: and break from conventional, rational, super-organised layout designs.
The result is a single-page zine that flows and makes total sense once it’s folded through its 4 vertical columns per side (or scrolling through the mobile version). Each column functions independently and presents the information for one field (cover/year timeline, introduction, coffee, coffee transparency metrics, community, environment, imagery).
The mock-up above has been printed in-house but we will commission a few issues to the local printers from The Rizzeria.
It was fun, and we hope you enjoy reading it while learning a bit more of what went behind the scenes of Sample Coffee this year.
NOTES
All metrics are based on data from purchases, people and actions during 2020/21 Financial Year for all our 3 sites.
FOB green coffee prices are represented in USD/lb instead of AUD/kg, as the first unit is commonly used internationally for this kind of purchase and easily benchmarked to C price and Fairtrade price.
The report has been produced and designed in-house at Sample Coffee, presenting all the information available to the best of our ability. If you have any questions or spot any inconsistency, we’d appreciate it if you write to us at mailto:[email protected].
Head back to the Responsibility page.