Try rubbing your chest and patting your head at the same time. For most of us, doing one of those activities in isolation is quite simple whilst the combination of the two proves near impossible. However, while attempts at the rub-and-pat-combo usually ends with a chuckle and a shake of the head, business leaders seem unable to let go of corporate complexity with the same ease. Those tendencies towards intricacy are exactly what Think Simple aims to prevent.
The book is a follow-up to Insanely Simple: The Obsession That Drives Appleís Success. In his new book, Segall draws on his experience of working with Steve Jobs and the collected wisdom of a number of international business leaders. Think Simple urges entrepreneurs to slash complexity wherever it raises its head — whether that’s in terms of ever-expanding product lines or corporate structures.
Packed with solid advice and inspirational examples, Think Simple demonstrates how a culture of simplicity enables companies to boost profits, improve customer relationships and encourage employees to do their very best. Think Simple is a must-read for leaders running businesses of any size.
You can stop patting yourself on the head now. 
Portfolio Penguin
Out Now
£14.99
