Jeff
Age: 69
From: London
Occupation: Entrepreneur

Jeff is an East End boy at heart. He began working at Sotheby’s in the 1970s before setting up his art dealership and is best known for his role as an expert in Channel 4’s Four Rooms. Today, he oversees and runs eight businesses.

Who is a great leader?
Somebody who was a great leader with great attributes was Winston Churchill. He had a sense of humour and you get nowhere in this world without a sense of humour.

What qualities do you have that will help you win Rise and Fall?
The qualities that I believe would give me a fair chance of winning Rise and Fall are my sense of humour and that sense of looking out for those below and giving them a chance, making sure that they can make a mistake, maybe two mistakes, but a third one and they’re out.