Read some pages from the textbook

Select a page to zoom in and get a closer look 🔎

Explore the table of contents

Lessons

There are 49 UX writing and content design lessons written in words anyone can understand. They're chock-full of 200+ examples and analogies to make learning easy and — dare I say — fun.

UXW#1: What is UX writing (in words anyone can understand)

UXW#2: Why UX writing matters

UXW#3: How to know if you should be a UX writer

UXW#4: Relevant UX writing skills

UXW#5: Where UX writing fits in

UXW#6: UX writing vs copywriting vs content writing

UXW#7: UX writing vs content design

UXW#8: UX writing terms

UXW#9: Features vs benefits

UXW#10: How to think like a UX writer (1/3)

UXW#11: How to think like a UX writer (2/3)

UXW#12: How to think like a UX writer (3/3)

UXW#13: The UX writer’s guide to Figma basics

UXW#14: UX writing best practices

UXW#15: How to write clear microcopy

UXW#16: How to write concise microcopy

UXW#17: How to write useful microcopy

UXW#18: How to write usable microcopy

UXW#19: How to write helpful microcopy

UXW#20: How to write accessible microcopy

UXW#21: Friction in UX writing

UXW#22: Cognitive load in UX writing

UXW#23: Progressive disclosure in UX writing

UXW#24: What makes bad UX writing

UXW#25: Deceptive design in UX writing

UXW#26: How to write headlines

UXW#27: How to write body copy

UXW#28: How to write buttons

UXW#29: How to write forms

UXW#30: How to write labels

UXW#31: How to write placeholder text

UXW#32: How to communicate progress

UXW#33: How to write empty states

UXW#34: How to write loading states

UXW#35: How to write error messages

UXW#36: How to write success messages

UXW#37: How to write modals

UXW#38: How to write tooltips

UXW#39: How to write toasts

UXW#40: How to write push notifications

UXW#41: How to write SMS messages

UXW#42: How to write emails

UXW#43: What is product voice and tone

UXW#44: Brand voice vs product voice

UXW#45: How to build voice & tone guidelines

UXW#46: How to use voice & tone guidelines

UXW#47: What is a style guide in UX writing

UXW#48: How to build a UX writing style guide

UXW#49: What's a good UX writing process?

Exercises

Inside the textbook, there are 29 skill-building exercises created to teach you how to design with words, not just fill in the blanks.

EX#1: Define UX writing in your own words

EX#2: Show the benefit, not the feature

EX#3: Design with words

EX#4: Apply progressive disclosure

EX#5: Writing for users in different states

EX#6: Write clear microcopy

EX#7: Write concise microcopy

EX#8: Write useful microcopy

EX#9: Write usable microcopy

EX#10: Write helpful microcopy

EX#11: Write accessible microcopy

EX#12: Redesign sign-up screen

EX#13: Write an effective headline

EX#14: Write effective body copy

EX#15: Write button copy

EX#16: Write an effective form

EX#17: Write effective labels

EX#18: Write effective placeholder text

EX#19: Effectively communicate progress

EX#20: Write effective empty states

EX#21: Write an effective loading state

EX#22: Write an effective error message

EX#23: Write an effective success message

EX#24: Write an effective modal

EX#25: Write an effective tooltip

EX#26: Write an effective toast

EX#27: Write effective push notifications

EX#28: Write effective SMS messages

EX#29: Write effective emails

Frameworks

These frameworks are writing tools that help you design perfectly every time. They include guidelines to check yourself and a scorecard to see how well you did.

FRW#1: Writing forms

FRW#2: Writing empty states

FRW#3: Writing loading states

FRW#4: Writing error messages

FRW#5: Writing success messages

FRW#6: Writing modals

FRW#7: Writing tooltips

FRW#8: Writing toasts

FRW#9: Writing push notifications

FRW#10: Writing SMS messages

FRW#11: Writing emails

Questions? Email slater@theuxgal.com, and I'll get back to you straight away.